CB Media Group
CB Media group is a CC registered since 2008. The Company is owned by Cornel Botha, who worked for several years at the Caxton Group before starting his own Media Group. Since its start up, the company has been growing and extended its business activities according to the customer’s needs.
The current business activities exist of:
- The Sekhukhune Dispatch Newspaper
- Promotional Pamphlets
- Business Calendar
Dispatch Newspaper
The Sekhukhune Dispatch is the biggest newspaper with the largest distribution area in the Sekhukhune District.
Overall objective
Honest and truthful news to the community on a bi-weekly basis.
Specific objectives
- To be a representative of the community we serve
- To reach a client base, for all our advertisers
- Have a stable client relationship with our advertisers
- To be a voice for all individuals and groups alike
The Dispatch is a community newspaper, initiated in October 2008 for the Dennilton community. The demand of the newspaper is very high and its geographical area is growing. The newspaper currently has a database of more than 200 loyal advertisers from the business areas served by the distribution area.
Current areas of Distribution: Groblersdal, Elandsdoorn, Dennilton, Moteti, Marble Hall, Leeufontein, Tafelkop, Motetema, Luckau, Moratiwa Crossing, Monsterlus, Phokwane, Malaite, Nebo and Jane Furse.
As it is the case with all newspapers, in rural areas, a newspaper is read by an average of 6 people. With our current print run and distribution of 6000 to 6500 newspapers, our advertisers reach 39 000 people at very competitive advertisement prices.
The Dispatch is distributed every second and fourth Thursday of every month, FREE OF CHARGE. We believe in a free newspaper because it reaches everybody. Distribution is done on Thursdays to make sure that the newspaper reaches the rural areas before the weekend and to be able to give the advertisers their maximum exposure in the area the Dispatch serves.
Promotional Pamphlets
In 2012 a few of our loyal advertisers asked us about printing Pamphlets on newspaper paper. We have already a few customers making use of this new marketing service. You can choose between one or two – sided pamphlets. The size is tabloid newspaper size – A3.
Business Calendar
The first CB Media Group business calendar was distributed in December 2011 for the 2012 year. The Calendar is a A2 glossy paper poster that can be hung against the wall of any office or kitchen. 8000 Calendars are distributed through the Dispatch newspaper as an insert in the Christmas edition and the remaining calendars are given to the advertisers for distribution to their clients.